How to Write a Custom Song Brief That Actually Turns Into a Great Song

We get two kinds of briefs in our inbox. The first kind says: “make a romantic song for my wife, she likes Arijit Singh.” The second kind says: “make a song for my wife Neha, who taught me how to make filter coffee on our second date in Indiranagar, who still pronounces ‘biscuit’ the same way her dadi did, and who fell asleep on my shoulder during the second half of Rocky Aur Rani.” Guess which one turns into a song people cry to.

Briefs are the foundation. The more specific you are, the better the song. Here is how to write one that works.

The Difference Between Generic and Specific

In our studio sessions we have a phrase we use a lot: “give us the smell of the relationship.” Not the summary. Not the highlight reel. The actual texture.

Generic: “She is the kindest person I know.” Specific: “She buys extra fruit at the market and leaves it at the watchman’s chair on her way home.”

The first sentence cannot become a lyric. The second sentence is already a lyric. When you write your brief, push past the first thing that comes to mind. The second answer is almost always the better answer.

The Details That Matter

Across many briefs, the details that consistently improve the song:

• Names — first names, nicknames, pet names. The recipient’s name should appear in the song.
• Anchor moments — three to five specific scenes. Not summaries; scenes.
• In-jokes — two or three phrases only the two of you understand.
• Sensory details — her perfume, his terrible whistling, the song playing in the auto.
• Musical taste — actual artists or films they love. Helps us calibrate genre.
• The feeling you want — make her laugh, make him cry, make them feel seen.

What to Skip

Leave out long backstory about how you decided to order, apologies for length (we like long briefs), generic adjectives like “amazing” or “the best,” chronological milestone lists, and pre-drafted lyrics unless you really want a line considered. Skip the meta-commentary; keep the texture.

The 10 Questions to Answer

When you sit down to write your brief, answering these ten questions will give us enough to build a strong song:

1. Who is the song for? (Name, age, your relationship to them)
2. Who is it from? (You alone, you and someone else, the whole family?)
3. What is the occasion?
4. What language do you want — Hindi, English, or Hinglish?
5. What genre or musical mood feels right? (Bollywood, romantic, acoustic, pop, devotional, etc.)
6. What is the feeling you want them to walk away with?
7. What are three to five specific memories or scenes from the relationship?
8. What is one in-joke, catchphrase, or detail only the two of you would recognise?
9. What does the recipient listen to? Any specific artists or films?
10. Is there anything sensitive we should handle carefully? (A loss, a difficult chapter, a family dynamic)

If you can answer these ten, your brief is in great shape.

Examples of Detail That Lands

A few anonymised brief lines that became powerful lyrics in our studio:

• “He still keeps my school report card from 2004 in his cupboard.”
• “She adds an extra cardamom to her chai because that is the one thing she changed from her mother’s recipe.”
• “Whenever it rains he sends the same forwarded shayari from 2017.”

Each of these became either a chorus hook, a verse opening, or a bridge moment. Specificity is the whole game.

How Much to Write

A good brief is 200 to 500 words. Less than that, we have to ask too many follow-ups. More than that, we will read it carefully — long briefs help, not hurt. You do not need to be a writer; just honest and specific.

Once You Submit

Our team reads the brief twice. We may email you with one or two clarifying questions. AI then drafts the first lyric pass; a human producer rewrites and shapes it. You see the finalised lyric and have one included revision. Then composition, vocal recording, mixing, mastering and delivery.

Pricing starts at ₹1,499. Seven-day standard delivery, three-day express at +₹500, twenty-four-hour rush at +₹1,000. Stories stay strictly confidential.

When you are ready, start your brief here. If you want to think aloud first, our contact page is open. Bring us the texture. We will turn it into a song.